ULTIMATE EARS || OVERTONE COLOR

Ultimate Ears

UE DROPS || NPI Launch

Another first-of-its-kind product hitting the market, another stellar photoshoot with Stone Strategy and Design. UE DROPS are the first true wireless earbud that’s handcrafted to the exact shape of your ear: like an in-ear monitor, but true wireless! Amazing passive noise isolation with the Ultimate Ears sound signature and this gem-like drop shape makes these a true luxury audio solution.

While we worked on the creative marketing assets, I got to shadow our Lead UX Designer and weigh in on the style guide for the UE DROPS app, where users can control the tap and EQ settings of their earbuds. I learned so much from her and still know nothing.

There were a few in-person launch events around UE DROPS, and it felt really special to see the product in NYC with my humble contributions.

Hot Pink UE FITS || NPI Launch

Ultimate Ears makes a first-of-its-kind set of earbuds that physically change their shape to your exact earprint in 60 seconds using Lightform technology, making them not only uniquely yours; but more comfortable than any other earbud you’ve ever worn. As if that weren’t special enough, Jaden Smith wanted us to make them in a limited edition Hot Pink colorway, so we did.

We worked with Stone Strategy and Design to concept the launch of this limited edition colorway. We shot photo and video and turned out a teaser, launch, playlist ode to Hot Pink, last chance, and out-of-stock campaigns at a breakneck speed, and the assets were so so bright and so so charming.