OVERTONE HAIRCARE || ULTIMATE EARS || LMX

oVertone Haircare

SECONDARY PACKAGING

We partnered with the fine folks at Stone Strategy and Design to create branded secondary packaging for our debut on Amazon. We began with a few select skus in the same product family, and as we added products to the portfolio we had to adapt the design to different forms and products.

CPG PACKAGING

When we expanded our product portfolio to include additional haircare categories to complement our Coloring Conditioners, we had to design for entirely new categories; and in some cases, components. We took this task in-house and created packaging design for a new shampoo, toning conditioner, bond + repair treatment, heat protectant, shine spray and curl refresh spray, all with different components and updated branding.

Liquid Mechanics

PRIMARY PACKAGING

While under the art direction of Sara Seal, we were tasked with designing a new beer can exterior that fell within the brand guidelines created by Josh Emrich. Each beer has a different tattoo-like mark on it, and after researching the grueling process of brewing a good Kölsch, my concept of “bleeding for your craft” was chosen to represent LMX’s newest brew.